Every American deserves a great knife at a great price.

Since July 2025

Every American deserves a great knife at a great price. That's the whole mission. It's simple, and it's what we wake up to do every day.

It started with one knife. My dad owns Lone Survivalist, and I spent three years there as Chief Operating Officer. Somewhere along the way I asked him a question: could I start a knife company and offer it to his customers? I grew up loving superheroes, and designing things always came naturally to me. I knew I could make awesome knives.

He said, "Make one knife."

So I did. It was the Frogman. He loved it so much that we built a whole 12-month knife subscription around it. The first week we launched, 1,000 people signed up for the Monthly Blade Box at $79 a month.

Then we went live. A year later we started selling Lone Survivalist on Whatnot, and it blew up. So I said, "Why don't we start one for BladeBox too?" Today BladeBox is the fastest-growing knife company on Whatnot, and we're on pace to be the fastest-growing knife company in the world in 2026.

What we're doing next. We're ordering knives in bigger runs so we can bring prices down, and we're rolling out a new pricing structure to give everyone better deals. We're dropping a brand-new knife every Friday, 52 a year. And every knife ships with a card that lays out its specs and the story behind it.

Come hang out. We're live on Whatnot every morning at 8:30. Come say hi, grab a deal, and see what's dropping next.

Watch us live on Whatnot  ·  Shop best sellers

— Daniel, Founder of BladeBox